A close friend of mine recently told me that fashion bloggers are a dime a dozen. At first, this comment was a slap in the face to me, as I have been running Closet // Vomit for a year now and he is aware how much I love creating content for my dedicated followers. The sting after the slap? He is absolutely right. It seems that just about everyone and their grandmother has a fashion blog these days, some are overwhelmingly innovative and original, and some… not so much. Some have years of archives, some lasted a week and the person gave up too soon. Fashion blogs come in a lot of different dimensions, especially since it has grown to become such an industry in the past handful of years. We begin to see a lot of patterns in what fashion bloggers enjoy posting: tips, trends, Instagram posts of coffee. This is not necessarily a bad thing, but with creating a fashion blog, expectations arise that originate from content that every fashion blog (and everyone’s grandmother’s fashion blog) has posted at one point or another.
Out of love and respect for the amazing thousands of you that read and see my content on a daily basis, I am here to debunk some expectations that come with being a fashion blogger and establish what I can not (and will not) provide in my content, because I love each and every one of you.
1. FASHION TIPS
This is the number one thing that I can not provide for you from Closet // Vomit. I have been asked countless times in the past when I am going to provide fashion tips for my followers, and the answer is absolutely never. I am not doing this to starve you of any inspiration, but rather to further kindle your inspiration. THERE IS NO RIGHT OR WRONG WAY TO EXPRESS YOURSELF. I created this blog with the foundational belief that true style is wearing whatever you want, for whatever reasons you want. I will not lead any of you to believe that there are certain things you can not wear because of your body type, skin color, gender identity, or any other quality of yourself. What you put on your body is your power, your reaction to the fashion that is provided for you by the industry. As a blogger, I am only serving as a catalyst between fashion and your personal style: I am here to provide inspiration by documenting my own reaction. The power is yours. Celebrate.
2. A GUARANTEE THAT I WON’T INSTAGRAM STUPID THINGS
Potential stupid Instagram posts that I may make (if I haven’t already made them) include, but are not limited to: selfies, coffee pictures, foot selfies, product posts (tagged companies included), shopping pictures, makeup selfies, selfies with other bloggers taking selfies, posts of things I want to buy but can’t afford, pictures of my food, and, of course, mirror selfies.
3. ANY CONTENT THAT REFLECTS IDEAS AND OPINIONS OTHER THAN MY OWN
It is very easy for bloggers to fall into the trap of altering their style and content in exchange for compensation from companies and brands. It makes me very sad to see that happen occasionally, especially if the content preceding that was amazing. If I create a post that has anything to do with a brand or company, please know it is because I truly value something about that concept and that I feel it is something that would inspire you as much as it inspires me.
4. ANYTHING OTHER THAN PURE HONESTY
If this post hasn’t proven it to you enough, I want to ensure that I will only provide honest content on Closet // Vomit. I will never delete a blog post. Ever. And trust me, there are ones on this blog that deserve to be deleted. But I won’t delete these posts to demonstrate that style is a process and a constantly-evolving aspect of you. Nobody becomes a consistent, established blogger overnight – heaven knows I have a long way to go – and I am here to show you that no human being has a perfect style, and nobody nails it on the first try. Or the second. Or the twentieth. This is a realistic blog.
5. A SENSE OF SUPERIORITY
I am not a special snowflake. Just because I have a .com and a bunch of pictures of me wearing different outfits does not mean I have any more credibility than you do. I want to grow with you. I want to hear feedback about what you are all up to demonstrating your personal style. This is a journey I am taking with all of you. I am learning just as much as you are.
I love and appreciate every single one of you, readers. I hope this clarification keeps you reading on, and if not, thank you for your self-actualization that Closet // Vomit is not for you.